Privacy Policy

Last updated: 15 July 2026

AG Floor Solutions ("we", "us", "our") is committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect your personal data when you visit our website agfloorsolutions.co.uk or otherwise interact with us (for example, by phone, WhatsApp, or email).

This policy is written to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

AG Floor Solutions is based in Fleet, Hampshire, and provides floor and wall tiling, retrofit underfloor heating, and renovation screed services across London and the South East.

Data controller: AG Floor Solutions Address: 56 The Verne, Church Crookham, Hants, United Kingdom, GU52 6LY. Company number: 10460226 Email: info@agfloorsolutions.co.uk Phone: 07733 101109

If you have any questions about this policy or how we handle your data, please contact us using the details above.

2. What personal data we collect

We only collect personal data that you provide to us directly, or that is generated automatically when you use our website. This may include:

  • Contact form submissions: name, email address, phone number, and any message content you provide.
  • Direct communications: information you share when you call, WhatsApp, or email us (e.g. project details, property address, photographs of floor plans you send us).
  • Website usage data: collected automatically via cookies and analytics tools (e.g. Google Tag Manager/Analytics), such as IP address, browser type, device type, pages visited, and time spent on the site.

We do not knowingly collect any special category data (e.g. health, religion) or financial/payment data through our website.

3. How we use your data

We use your personal data for the following purposes:

  • Responding to enquiries and quote requests submitted via the contact form, phone, WhatsApp, or email — lawful basis: Legitimate interests / Steps taken prior to entering a contract.
  • Providing quotes and carrying out agreed tiling, screeding, or underfloor heating work — lawful basis: Performance of a contract.
  • Keeping records for invoicing, warranty, and accounting purposes — lawful basis: Legal obligation / Legitimate interests.
  • Analysing website traffic and improving our site — lawful basis: Consent (via cookie banner) / Legitimate interests.
  • Occasional marketing (e.g. updates on our services), where you've opted in — lawful basis: Consent.

We will never sell your personal data to third parties.

4. Cookies and analytics

Our website uses cookies and similar technologies, including Google Tag Manager, which may be used to load analytics tools such as Google Analytics. These help us understand how visitors use the site so we can improve it. When you first visit our website, you'll be asked to consent to non-essential cookies via our cookie banner.

For full details on the specific cookies we use, what they do, and how to manage your preferences, please see our Cookie Policy.

You can also control or delete cookies at any time through your browser settings. Blocking cookies may affect how the website functions.

5. Sharing your data

We do not sell or rent your personal data. We may share it with:

  • Trusted third-party suppliers and subcontractors where necessary to deliver a project (e.g. specialist installers we work with on a job).
  • Service providers who support our business operations, such as website hosting, email, and analytics providers (e.g. Google).
  • Professional advisers (e.g. accountants) where necessary.
  • Authorities, where required by law.

Any third parties we share data with are required to keep it secure and use it only for the purposes we specify.

6. International transfers

Some of the tools we use (such as Google's services) may transfer data outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as the UK's International Data Transfer Agreement or adequacy regulations.

7. How long we keep your data

We retain personal data only for as long as necessary:

  • Enquiries that don't proceed to a job: typically up to 12 months, in case you get back in touch.
  • Client and project records: retained for the duration of any warranty period plus a period afterwards to meet legal, accounting, and insurance requirements (typically up to 6–7 years).
  • Marketing consents: until you withdraw consent.

8. Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data ("right to be forgotten")
  • Object to or restrict our processing of your data
  • Request a copy of your data in a portable format
  • Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, contact us at info@agfloorsolutions.co.uk.

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO), at ico.org.uk or by calling 0303 123 1113.

9. How we protect your data

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Changes to this policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised "last updated" date.

11. Contact us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

Email: info@agfloorsolutions.co.uk Phone: 07733 101109 Address: 56 The Verne, Church Crookham, Hants, United Kingdom, GU52 6LY.